WOOL x Fitur

marketing activation


Madrid, Spain


Curation + Production


Turismo de Portugal


Add FuelPT



Between the 28th of January and 1st of February 2015, Portugal presented itself at Fitur 2015 (Madrid International Tourism Fair) and lined up the ‘themes’ by which the whole world should visit Portugal. Among cork, wine and music festivals, they highlighted Portuguese urban art.

WOOL saw a highlight of one of the pieces produced in the 2014 edition, that of Bordalo II, voted one of the most beautiful of 2014.
But we were also invited to bring an artist to work on site at the Portuguese stand, under the theme of ‘celebration’. We took with us the Portuguese artist Add Fuel, chosen for his distinctive style, full of tradition and Portugueseness, which contributed to the award for Best International Stand.

Mural: Add FuelPT _ “Celebración”
Photo Credits: Lara Seixo RodriguesPT