“THE MISSION OF CULTURAL ORGANIZATIONS” with Maria Vlachou

27 JUNE _ Friday
9:30 > 12:30am
Centro de Inovação Cultural da Covilhã – TMC, Praça do Município 1

Audience: professionals responsible for the direction and management of cultural spaces, communication, educational services and/or public relations.

Registration: free, but limited to 20 people, subject to mandatory registration HERE.

After having introduced a new programme section last year focusing on thinking about Art and Culture, contextualising them in the reality of our festival and territory, in this 2025 edition we are extending this intention to call for reflection and the sharing of knowledge and experiences through training sessions and masterclasses.

In Portugal, most cultural organisations understand their ‘mission’ as a description of what they do. However, they rarely ask themselves why they do what they do, what their purpose is, what their reason for existing is. And who would miss them if they disappeared?

This training action, guided by Maria Vlachou, aims to deepen concepts and help define a concrete mission – short, clear, concise – that allows us to guide our work, invest existing resources well, fulfil objectives and respond to the needs and demands of the communities we are part of and claim to serve.

It will promote a dynamic discussion and concrete reflection on the reality of the people registered, the organisations they work for and those whose activities they accompany.